Vice President

Born in Lebanon and moved to London at an early age to pursue her studies.  

Her educational journey has resulted in a Master’s degree in Journalism from the University of Westminster, and a BA in Fashion Design from Central St. Martins. 

Her professional background started at the Arab Press House in London where she was appointed as a Senior Lifestyle Editor for one of the leading Pan Arab publications. 

Shortly after that, she has launched her private label ‘’Ana Lucy’’ for high-end shoes, bags, clothing and accessories and had her exclusive boutique in Knightsbridge, a stone’s throw away from London’s most famous luxury department store Harrods. 

Throughout her involvement in journalism and fashion design, she has established with her brother in London East West PR, an agency specialized in PR, Advertising, Marketing and Film Production for various clients in the travel industry would that be top travel destinations, 5* hotels and resorts, luxury products either for the GCC and the ME market or vice-versa. 

At present, Lucy is still heavily involved in the creation and development of her brand ‘’Ana Lucy’’, contributing to various Pan Arab publications and overseeing the works at East West PR. 

Further to this, Lucy is producing and presenting an Arabic travel programme on a number of destinations around the world.